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Xerox Launches Interactive Customer Website, RealBusiness.com
NORWALK, Conn.– As part of its Ready for Real Business global marketing campaign that debuts today, Xerox Corporation (NYSE: XRX) launched RealBusiness.com, an online interactive and immersive multimedia experience where visitors see Xerox’s offerings come to life through its customers.
Brand characters from the new global marketing campaign, such as a concierge from Marriott Hotels & Resorts, are joined by others from the New York Mets, Hertz, Ducati and the University of Notre Dame, to show how partnering with Xerox helps customers focus on what matters most: their real business.
Building on the campaign’s use of iconic characters in representing Xerox’s customers, the RealBusiness.com sitelet is a world in which these co-mingling brand characters are trying to get back to real business. Multimedia customer case studies bring services to life, such as how Xerox helps Ducati translate its product manuals and how Xerox aids Marriott in the management of more than 11 million global invoices annually.
RealBusiness.com is the virtual headquarters for Real Business International where employees are looking for ways to focus on their real business. Visitors to RealBusiness.com enter a modern office building and are greeted by a host on each floor. For example, a concierge from Marriott can’t help but offer hospitality services, but he’s also needed to introduce the customer testimonials and Xerox offerings available on the Finance & Accounting floor. Each of the five floors in the office building features a different Xerox service – IT outsourcing, customer care, finance and accounting, document management and human resource support.
“RealBusiness.com showcases the breadth of Xerox’s services business and provides that next layer of detail introduced in our multimedia campaign,” said Christa Carone, chief marketing officer, Xerox. “It’s an invitation to explore and experience what real business can be like when companies partner with Xerox to handle their business process and document management.”
The development of RealBusiness.com is the result of an integrated partnership between Xerox’s global agency Young & Rubicam, and its digital marketing agency VML.
“What’s unique about this business-to-business campaign is that it’s not designed to be a short-lived promotional site. Its purpose is to live alongside Xerox.com, disrupting legacy perceptions of the Xerox brand by showcasing the variety of services the company provides today,” said Tony Granger, global chief creative officer, Young & Rubicam.
Xerox will expand RealBusiness.com with additional case studies in coming months. The website is part of a multimillion dollar global campaign, one of the company’s most significant in history, which includes print, television, Web and airport advertising.
About Xerox
Xerox Corporation is a $22 billion leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 130,000 people of Xerox serve clients in more than 160 countries.
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Xerox Launches Global Marketing Campaign
NORWALK, Conn. – A new global marketing campaign from Xerox Corporation (NYSE: XRX) – the most ambitious and innovative the company has ever created – explores how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most – their real business.
Can you imagine Procter & Gamble's powerful Mr. Clean digitizing millions of documents while also cleaning; or a Marriott Hotels & Resorts’ bellman providing exceptional guest services and processing invoices at the same time? Don't you think Bullseye the Target dog could use a hand customizing Target’s direct-mail program?
The campaign takes brand characters out of their expected roles and shows them doing business processes such as invoicing or digitizing documents with exaggerated results. The campaign demonstrates there are better ways for companies to handle back office work – by innovating and partnering with Xerox.
“We’re fortunate to have great client partners who worked side-by-side with us in showing how their businesses benefit when Xerox is doing what we do best. Along with the innovative use of brand characters, we’re cutting through the clutter with innovative media, like interactive billboards, and attention-grabbing digital units,” said Christa Carone, chief marketing officer, Xerox. “It’s all about communicating the new Xerox in fresh and engaging ways to disrupt legacy perceptions of the Xerox brand, and turn up the volume on the breadth and depth of our services and technology.”
Print, television, Web and airport advertising kick off in the U.S. on Sept. 7 and in Europe later this year, and are complemented with a rich multimedia experience at RealBusiness.com. The website, scheduled to go "live" on Sept. 7, showcases examples of Xerox helping clients get back to real business.
“Xerox transforms the way we work, managing more than 11 million global invoices so we can focus on better serving our guests,” said Susan Thronson, senior vice president, Global Marketing, Marriott International, Inc. “This campaign shows what two customer-centric companies can do when they speed up time-consuming business processes and focus on their core business. For us, that’s providing exceptional guest service. We wouldn’t have it any other way.”
In addition to Marriott Hotels & Resorts, Target and Procter & Gamble, Xerox’s Real Business campaign spotlights its work with The New York Mets, Ducati and the University of Notre Dame, with more brands to come. The goal: show how Xerox is not only a leader in document technology, but also in business process services.
In February, Xerox closed on its acquisition of Affiliated Computer Services (ACS), the largest diversified business process outsourcing (BPO) firm in the world. Its expertise is in automating work processes and providing BPO and IT outsourcing services that range from processing more than 1 million credit card applications and 12 million student loans each year to providing HR services for more than 4.4 million employees and retirees annually. The acquisition tripled Xerox’s services business and transformed the company into a $22 billion global enterprise for business process and document management.
The campaign begins to broadcast the breadth of Xerox’s portfolio with heavy-weight television, print and digital media buys and by incorporating high-tech interactive billboards that use motion-sensing and touch-screen technologies. The dynamic RealBusiness.com campaign website, live on Sept. 7, integrates customer testimonials and offerings, from IT outsourcing to finance and accounting, document management and human resources support.
The multi-million dollar global campaign is one of the company’s most significant in history. It was an integrated initiative, created by Xerox's global advertising partner Young & Rubicam, with the digital units and campaign website experience developed by VML. And MEC, Xerox’s global media agency of record, provided all media strategy, planning and buying.
Twitter Tags: #Xerox, #FreedomtoFocus, #BPO, #marketing, #campaign, #advertising, #ad, #checkitout, #realbusiness
Tweet This: New #ad #campaign shows how @XeroxCorp gives iconic brands #freedomtofocus on what counts: their #realbusiness. http://news.xerox.com
Multimedia: Xerox Newsroom, Xerox Newsroom Images, Xerox Newsroom Videos, Video Podcast: Xerox’s Ready for Real Business Marketing Campaign Discussion
About Xerox
Xerox Corporation is a $22 billion leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 130,000 people of Xerox serve clients in more than 160 countries.
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PARC Awarded ‘National Science Foundation’ Funding to Expand Fundamental Research in Content-Centric Networking
PALO ALTO, Calif. -- PARC, a Xerox company, today announced it is one of four project teams chosen by the National Science Foundation (NSF) to pursue ways to build a more trustworthy and robust Internet. The new “Future Internet Architecture” (FIA) program is focused on collaborative, long-range, transformative thinking about new comprehensive network architectures and concepts.
PARC – the sole commercial organization funded within the entire FIA program – will be collaborating with nine universities in a team led by UCLA for “Named-Data-Networking (NDN)” in a grant worth up to $8M. NSF describes the NDN project as follows:
Today’s traditional approach to communications is based on a client-server model…where data contained within IP packets are transported along a single path. Today, however, the most predominant use of the Internet is centered on content creation, dissemination, and delivery…The proposed Named Data Networking (NDN) architecture moves the communication paradigm from today's focus on “where”, i.e., addresses, servers, and hosts, to “what”, i.e., the content that users and applications care about. By naming data instead of their location (IP address), NDN transforms data into first-class entities…[and] secures the content and provides essential context for security. This approach allows…[for example] the potential to move content along multiple paths to the destination.
PARC brings to the program its Content-Centric Networking (CCN) research launched by PARC Research Fellow Van Jacobson just four years ago. The CCN work has produced early protocol specifications and open source software [available at http://www.ccnx.org/], which PARC released to encourage collaborative experimentation by the research community just as NSF is promoting with the FIA program. PARC is contributing the open source software as a base for the NDN project to build upon and extend. The NSF grant addresses the technical challenges in creating NDN, including, as they note: routing scalability, fast forwarding, trust models, network security, content protection and privacy, and a new fundamental communication theory enabling its design.
In addition to working on NDN for the NSF program (which starts today), PARC has also been working with a number of companies to explore commercial applications of Content-Centric Networking in various domains. PARC continues to engage with clients who are motivated to address some of the most challenging problems in networking and communications today.
“Having worked at both large companies and startups, I came to PARC to make Content-Centric Networking a reality. There aren’t many organizations that sit at the intersection of government, large enterprises, and universities. Given its unique position in the market, PARC understands the importance of openness and collaboration to achieve success for new network architectures,” said PARC Research Fellow, Van Jacobson. “We are thrilled that NSF is challenging the research community to look beyond incremental changes, and we hope that this NSF support through the FIA program will be a significant catalyst in helping bring about a future foundation of open protocols for content networking.”
PARC’s legacy with networking began with the development of the PuP protocols (contemporaneous with the creation of today’s internet protocols) and the invention of Ethernet. This year, PARC is celebrating this invention – along with the GUI, ubiquitous computing, collaborative filtering, and much more – as part of its 40th anniversary. Since being incorporated as an independent subsidiary of Xerox in 2002, PARC has been working with a number of clients around the world to identify opportunities, conduct research, co-develop, and commercialize its offerings across a multitude of industries. Some of its clients include Xerox, Dai Nippon Printing, Sun (Oracle), NEC, Powerset (now part of Microsoft), Fujitsu, SolFocus, Dowa Electronics, PowerAssure, and the US Army.
"Given PARC's track record with pioneering technological change, people continually ask me, 'What's the next big thing?'" PARC CEO, Mark Bernstein noted. "Content-Centric Networking is one of two 'big bets' we are investing in for the future. Given our decision to support this research, we are honored to participate, along with our collaborators, in NSF's effort to advance approaches to networking. The world -- and the innovation landscape -- has changed so dramatically and continues to rapidly evolve, especially since the Internet was invented. We need these fundamental changes to enable the continued growth of vital information services."
About PARC
A global center for commercial innovation, PARC, a Xerox company, works closely with enterprises, entrepreneurs, and other clients to discover, develop, and deliver new business opportunities, industrial-strength prototypes, and technology platforms/ IP assets. Simply put, PARC is in the business of breakthroughs. Previously known as "Xerox PARC", PARC was incorporated in 2002 as a wholly owned subsidiary of Xerox Corporation. PARC is celebrated for a number of game-changing industry contributions such as laser printing, the Ethernet, the graphical user interface (GUI), ubiquitous computing, blue lasers, MEMS, large-area electronics, natural language processing applications, and more.
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Global Imaging Systems Acquires Georgia Duplicating Products
TAMPA, Fla. – Global Imaging Systems, a Xerox company (NYSE: XRX), has acquired Georgia Duplicating Products of Macon, Georgia.
Established in 1977, Georgia Duplicating Products is one of the state’s largest independent office equipment dealers, with offices in Macon and Atlanta. Georgia Duplicating is positioned to immediately begin offering Xerox’s full range of office printing products.
The acquisition furthers Global’s strategy of supporting business customers across the country with an expanding network of office technology providers.
“Georgia Duplicating Products’ attention to customer relations makes it a great fit for our company,” said Michael Shea, president and CEO of Global Imaging Systems. “With this acquisition, we gain an experienced partner with excellent employees and the ability to create proven customer solutions.”
The former owner of Georgia Duplicating Products, Ed Greene, will remain with the company as will company president, Leon Strickland.
“We have long regarded Xerox as a top tier document management player,” said Greene. “Our customers will now have access to award-winning Xerox technology, while continuing to receive the superior service they have always enjoyed from Georgia Duplicating.”
About Global Imaging Systems
Global Imaging Systems, a Xerox company, is made up of regional core companies in the U.S. that sell and service document management systems such as printers, copiers and multifunction devices; network integration services; and electronic presentation systems. As an office technology dealer, Global Imaging sells products from various suppliers including Xerox, Sharp and Konica Minolta. Xerox acquired Global Imaging Systems in 2007 and operates it as a wholly owned subsidiary within Xerox’s North American operations.
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ACS, A Xerox Company, Signs Wisconsin Child Support Contract
DALLAS – The Wisconsin Department of Children and Families will benefit from new technology and services from Affiliated Computer Services, Inc. (ACS), A Xerox Company (NYSE: XRX), as part of a renewed eight-year, $30 million contract to process child support payments.
ACS will continue operating the state’s child support payment processing operation, known as a State Disbursement Unit (SDU). ACS has run the SDU since 1998, providing services that include processing and disbursing payments, performing monthly bank reconciliations and managing a customer service call center.
Beginning in 2011, ACS will also administer the state’s program that offers child support payments on a debit card, providing recipients faster and more convenient access to their funds on a card accepted at thousands of retailers and ATMs.
ACS also will introduce technology to reduce SDU costs by automating the processing of some paper-based payments that had been performed manually. Last year, ACS processed about 4.5 million child support transactions in Wisconsin totaling about $800 million.
“ACS has demonstrated it can provide the State of Wisconsin and its citizens with superior performance. Using this new technology is one more way we are working to help strengthen families and be effective and responsible to the Wisconsin taxpayer,” said Susan Pfeiffer, director, Bureau of Child Support, Wisconsin Department of Children and Families.
ACS is the country's leading provider of child support services with SDU operations in 14 states processing nearly half of the nation’s child support payments.
“Wisconsin is an excellent example of how state government can accomplish more per administrative dollar while significantly improving the lives of benefit recipients,” said Joseph Doherty, executive vice president and group president, ACS Government Solutions. “It’s a powerful model as state governments continue to face financial challenges.”
About Xerox
Xerox Corporation is a $22 billion leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 130,000 people of Xerox serve clients in more than 160 countries.
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